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‘2 Minute Safaai Ke Naam’ launched in Mussoorie

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By OUR STAFF REPORTER
MUSSOORIE, 11 Dec: On the occasion of International Mountain Day, Nestlé India, Mussoorie Municipal Council and RECITY Network together are taking the ‘2 Minute Safaai Ke Naam’ campaign forward by implementing an integrated Plastic Waste Management project in the hill city. The aim of the campaign is to bring together all stakeholders on one platform for collective change.
Sub-Divisional Magistrate Meenakshi Patwal who was present at the launch of the campaign said, “We are happy that Mussoorie will be the first hill station where such an initiative will take place. We are hopeful that this will bring a positive change and help create awareness about the importance of proper waste management”.
Adding to this, Anuj Gupta, Chairman, MMC said “It is our collective responsibility to make the situation better. With this holistic project, I firmly believe that we are taking a step towards bringing the change that is needed in this town”.
Speaking on the initiative, Sanjay Khajuria, Senior Vice President – Corporate Affairs, Nestlé India said “As a company; we share the ambition that no plastic waste should end up in the environment. We are delighted to be launching the 2nd phase of ‘2 Minute Safaai ke Naam’.
The first phase witnessed an encouraging response from all stakeholders. On the occasion of International Mountain day, a city level waste management campaign has been started, involving all the relevant stakeholders of Mussoorie. We recognize the growing accumulation of plastic waste in the environment and the need for collective actions; therefore we are extremely grateful that we are part of this very important initiative with MNPP and RECITY.”
Commenting on the project, Arvind Shukla, Project Head, RECITY Network said, “RECITY believes in the twin ideals of systemic analysis and collective problem solving. We have conducted a rigorous baseline study of the city’s waste culture. With the help of Nestlé India, we intend to facilitate the creation of an ‘end to end system’ to manage and process the plastic waste produced in the town. The initiative will focus on segregation at source, decentralized end of life waste solutions, 100% waste collection and behavioral change to ensure no littering. The aim of this project will be to make Mussoorie one of the cleanest hill stations in India.