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Environmental Communication: Imperative in the Present Time


By Dr Rashi Mishra

A multidisciplinary approach involves using knowledge and techniques from multiple disciplines or fields of study to address a particular issue or problem. Instead of relying solely on one specific area of expertise, this approach draws on insights and methods from various disciplines to gain a more comprehensive understanding of the subject at hand. For example, if we are studying climate change, a multidisciplinary approach might involve integrating knowledge from environmental science, economics, sociology, policy analysis and communication. Each discipline contributes its unique perspective and tools to create a more holistic and nuanced understanding of the complex issue.

The multidisciplinary approach in Environmental Communication (EC) taps into knowledge and viewpoints from a diverse range of fields including environmental science, communication studies, sociology, psychology, ecology, economics and more. This inclusive method, synthesizing expertise from various domains, is pivotal in confronting the intricate and interconnected environmental challenges before us. It fosters a comprehensive comprehension and paves the way for the creation of impactful, sustainable solutions. Collaborative ventures among scientists, communication specialists, sociologists, and economists serve as a testament to how varied perspectives can converge for the betterment of the environment. Moreover, the emphasis on collaborating with policymakers, NGOs, and advocacy groups underscores the practical implementation of research findings.

Proficient communication holds paramount importance in the realm of environmental concerns. Environmental Communication endeavours to devise tactics for effectively conveying intricate scientific information to the public, drawing from disciplines such as journalism, public relations, and communication. The field of Environmental Communication encompasses a defined set of goals focused on advancing proficient communication and tackling environmental challenges. These objectives include initiatives such as heightening awareness and comprehension, encouraging shifts in behaviour, promoting the integration of science and communication, fortifying interdisciplinary research, involving stakeholders, advocating for policy reforms, creating educational materials, and bolstering media literacy.

Whether due to ignorance or intentional disregard, many fail to grasp the critical importance of environmental communication in today’s multidisciplinary landscape. Insecurities contribute to the neglect of this crucial subject, resulting in a lack of the necessary communication tool at precisely the moments it is needed, leading to subsequent regrets. This issue has persisted since the very beginning, often contributing to the bemoaned phenomenon of brain drain. Ironically, your valuable insights may not find the recognition or support they deserve within your own department. However, once they garner state or national acclaim, they finally receive the acknowledgment they merit. Why? Let’s awaken before it’s too late for our environment. Let’s engage in a dialogue with Nature!