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Ivar Agro to invest Rs 200 cr on Millet-based Food Products Project in U’khand

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By Our Staff Reporter 

Dehradun, 3 Mar: With an initial investment of Rs 200 crore, Ivar Agro intends to set up a state-of-the-art millet-based food products project which would provide large-scale employment to local people. IvarAgro’s millet-based products like Bajra Biscuits and Cookies, along with other items are expected to hit domestic and international markets during festive seasons in 2023 (IYM).

“Ivar Agro is a new business venture aimed at providing healthy and sustainable food options to the people of India. Our primary focus is on millet-based products, and we plan to start with the production of millet biscuits. With 1,000 tonnes monthly production capacity, the company aims to empower millet growers of the country by providing them an opportunity to be our partners in the large-scale production of millet-based food items,” says Vijay Gupta, Founder and Managing Director, Ivar Agro Manufacturing Pvt Ltd, who had conceptualised the project before the outbreak of COVID-19 and subsequently acquired nearly 15 acres in Biharigarh to launch a farmer-centric project.

In 2022, India made the effort to get 2023 recognised as the International Year of Millets by the United Nations General Assembly (UNGA). In India, millets are grown as a Kharif crop, requiring less water and other agricultural inputs than other staples. The millets commonly grown in India include Jowar (sorghum), Bajra (pearl millet), Ragi (finger millet), Jhangora (barnyard millet), Barri (Proso or common millet), Kangni (foxtail/ Italian millet), and Kodra (Kodo millet).

“Our project would be aligned with the government’s initiative to promote Millet growers and food products based on it. Our modern automated machines will be well integrated from raw materials to finished items. The project aims to generate livelihoods, increase farmers’ income, and contribute in food and nutritional security. Initially, 200 workers- Skilled and Semiskilled- would be working in two shifts and as our capacity increases, we would able to provide huge direct and indirect employment opportunities. Over 75% of our workforce would come from local areas,” added Vijay Gupta.

“With the government’s promotional policies and incentives, we are very hopeful that other than current millet growing states- Rajasthan, Uttar Pradesh, Haryana, Gujarat, Madhya Pradesh, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana- other states including Uttarakhand and Uttar Pradesh would also go for it. Hence, there will be no concern about the availability of raw materials. In a phased manner, Ivar Agro would increase its capacity to meet the growing domestic and international demand,” added Krishna Gupta, Director and CEO, Ivar Agro.

Ivar Agro aims to create employment opportunities in Biharigarh. Going forward, for backward linkage, it also plans to provide training and support to millet growers, helping them improve the quality of their crops, adopt sustainable farming practices, and connect with markets.