By Tania Saili Bakshi
Mussoorie, 25 Jul: A decade ago, in the picturesque town of Landour, nestled in the serene Himalayan foothills, photographer, naturepreneur – Vivek Binepal embarked on a journey that would change not only his life but also the lives of those he touched. Vivek, a seasoned marketing and communications professional, had always felt a deep connection with nature. In 2014, he decided to follow his heart and explore sustainable business ideas for remote regions in the Himalayas.
Originally intending to stay in Landour for just a few months, Vivek quickly fell in love with the community and the breath-taking beauty that surrounded him, evolving his short stay into a lifelong commitment. During the initial years, Vivek had the opportunity to collaborate with Woodstock School and the Hanifl Centre, which exposed him to new perspectives, deepened his connection with the mountains and understanding of their treasures. Immersing himself in the local culture, he engaged in numerous meaningful activities, working closely with local communities, villages, and the governing bodies on issues related to social welfare, fair trade practices and responsible tourism.
During this time, Vivek’s passion for organic farming and handmade products grew stronger. In 2014, inspired by his experiences, Vivek founded Green Life. This venture started as an exhibition, showcasing organic farmers and local artisans across major cities like Bangalore, Delhi, and Mumbai. However, it quickly evolved into something more significant. In 2015, Green Life became a registered company headquartered in Landour, Mussoorie. With his extensive network and deep-rooted relationships with local farmers and shop owners, Vivek began sourcing and supplying products like organic farm-fresh produce, unique local delicacies, and handcrafted items to Mussoorie and neighbouring towns like Rishikesh and Dehradun.
In 2018, Vivek took a leap of faith and launched the Green Life website, where his family, friends and a handful of customers could conveniently order these local treasures from the comfort of their homes. Little did he know that fate had something unexpected in store. Despite dedicating over nine months to writing, designing, and other creative tasks, the launch coincided with the outbreak of the Covid pandemic.
Amid the chaos and uncertainty, Green Life found its purpose. The team collaborated with the Uttarakhand Organic Board to facilitate direct connections between local farmers and customers across India. Employing local staff members, with the help of a dedicated team, including Anita Binepal, Shivranjani Singh, and Vivek himself, the website became a lifeline, connecting hundreds, if not thousands, of customers with the natural goodness of Uttarakhand.
Throughout its nine-year journey, Green Life has been committed to promoting local, natural, handmade and organic products. In collaboration with the Landour Cantonment Board, Green Life organises the renowned “Landour Mela”, a one-of-a-kind event that celebrates the region’s rich heritage and brings together local artisans and farmers. This unique exhibition serves as a platform dedicated to promoting local businesses, Farming NGOs and women entrepreneurs hailing from the picturesque and secluded villages nestled in the Himalayan foothills of Uttarakhand.
Not just a business, Green Life also carries a sense of purpose. Green Life views itself as a partner in customers’ path to a healthier, happier and more natural lifestyle. With over 200 products ranging from groceries, beverages, and body care to clothing and accessories, Green Life delivers the goodness of the Himalayas right to the doorsteps of its customers across India.
The story of Green Life is a testament to the power of passion, perseverance, and the beauty of living harmoniously with nature. Through their endeavours, Vivek and his team continue to uplift local communities, preserve traditional practices, and protect the mesmerising Himalayan landscape for generations to come.
Website – https://greenlifebazar.in/
