Home Dehradun Flipkart Foundation supports environment conservation in U’khand

Flipkart Foundation supports environment conservation in U’khand


Dehradun, 2 Dec: The Flipkart Foundation collaborated with two NGOs — Give Foundation, and the SankalpTaru Foundation, to spread awareness about the alarming environmental changes in Uttarakhand. As a part of its sustainability initiative, Flipkart’s team developed and introduced a game called the Flipkart Celebration Tree on its app that involved customers to play the game of growing a tree virtually and for every completed task, Flipkart committed to growing a tree in real life.
Taking forward the commitment, the Flipkart Foundation and the partnering NGOs endeavoured to bring about constructive changes in the ecosystem through Project Seedball Bombing in Chamoli district. Over 1.1 million seed balls were distributed to the school children and community members [directly as well as through government officials] while educating them on its importance and seeking their support in dispersion of these balls. In addition, drones were used to reach the difficult terrain. About 70 kgs of seed balls were also given to government officials for dispersing through community involvement.
Considering that tree plantation is an extremely challenging task in a hilly terrain such as Chamoli, seed ball bombing has served as a great substitute, helping more than 27,000 people in 63 villages of the district. Around 3-4 lakh trees are expected to grow in the coming years in the areas covered under the project through bombing of seeds of Amla, Padam, Kachnar, Anaar among other native species. The activity has also led to the employment of women in the Chamoli district, who were trained to make seed balls.
Some of the villages covered include Kharki, Mayani, Guniyala, Paab, Vishal, Devsthan, Pokhari, Valli, Makroli, Bhadakoti, Gwar, Devaldhar, Nagartangsa, Bandwala, Bairagana,Kunkul, Khanna, Raduwa, Jaurasi, Parwanpur, Kimotha, Kandai, Kinjani, Dungar, Thalabair, Kimkjoli, Chameti, Bhikona, Bamanthala, Khanni, Ganiyala, Harishankar, Kailab, Satiyana, Tali, Kujni, Nauli, Nail, Gudam, Masoli, Jakhmala, Pari, Kaisir, Shrigadh, KothiyalSain, Tilfara, Balkhila, Chatoli, Pilang, Boli, RudraprayagPokhari, Dewar Khandora, Kudav.
Puja Trisal, Director, Flipkart Foundation, said, “Through the Flipkart Foundation, we have committed to engaging in several critical social concerns, which also include environmental responsibility and disaster relief. Project Seedball bombing is a revolution, and a pathbreaking substitute for tree plantation in hilly terrains, with its vision to reduce landslides, soil erosion and forest fires. The engagement of women, school children, government officials and the village community has further boosted the efforts of creating green ambassadors on the ground.”
Apurva Bhandari, Founder- SankalpTaru Foundation, added, “With increasing development, the greenery in the region is declining, which is leading to frequent landslides. Tree plantation in such an area is an impossible job, so seed bombing provides a good substitute for it. With a survival rate of 30%, we hope to see around 3 lakh trees in the coming years in the areas where this activity has taken place.”
The trees will aid in lowering the risk of forest fire as native species are planted. Non-Timber Forest Produce (NTFP) will be provided to the neighborhood in order to assist the beneficiaries.