Garhwal Post Bureau
DEHRADUN, 6 Dec: A delegation of the Public Relations Society of India (PRSI) called on Governor Lieutenant General Gurmit Singh (Retd.) on Saturday at Lok Bhavan and invited him to the 47th All-India Public Relations Conference to be held in Dehradun from December 13-15.
The Governor said that public relations can play an important role in understanding India’s soul, its cultural values, and the sentiments of its people, and in presenting them in the right manner. He said that the participation of public relations is essential in realizing Prime Minister Narendra Modi’s vision of Viksit Bharat @ 2047, because development cannot gain momentum without effective communication.
Lt Gen Singh emphasized that in the modern era, the use of artificial intelligence, quantum technology, and other advanced technologies is necessary in the field of public relations. He said that new technologies are meaningful only when they are used while staying connected with the roots of Indian culture and society.
He further said that public relations should not remain limited to message dissemination alone but should also play a guiding and leadership role. Emphasizing the effective and responsible use of social media, the Governor said that positive, factual, and public-interest-oriented communication can guide society in the right direction.
The delegation presented the conference brochure to the Governor and shared detailed information about the activities and objectives of the organization. The delegation informed that this year’s conference theme is “The Role of Public Relations in Viksit Bharat @ 2047.” More than 300 delegates from various states across the country will participate. Considering Uttarakhand’s silver jubilee year, special sessions on the state’s development journey, achievements, and future prospects will also be organized during the conference.
Present on the occasion were Joint Director of Information Directorate Nitin Upadhyay; PRSI Dehradun Chapter President Ravi Bijarnia; Secretary Anil Sati; Treasurer Suresh Bhatt; and members Sanjay Bhargava and Vaibhav Goyal.
