By OUR STAFF REPORTER
Dehradun, 7 Jun: Dr Vijay Joshi, Deputy General Manager, Corporate Strategy & Planning, at IDBI, and Dr Raman Gujral, Head of the South Regional Office, EDII, and Director of Corporate Projects Department, recently visited Vikas Nagar, here.
The visit was aimed at evaluating the efforts of Project RISE in fostering sustainable enterprises. During their visit, they engaged with beneficiaries who received technology-based training in creating millet products and lauded their initiatives in promoting the “Vocal for Local” movement.
The highlight of the event was the millet-based products, particularly the biscuits and millet barfi, which drew significant attention. Dr Vijay Joshi emphasised the health benefits of millet products, stating, “Millet products are the basis of a healthy lifestyle.” Dr Raman Gujral echoed this sentiment, noting the immense business potential in millet products.
Beneficiaries shared their transformative experiences. Hema Bharti from Raipur block described overcoming initial challenges in marketing their products and successfully securing a place for their goods in Dehradun Secretariat. A woman entrepreneur from Kalsi block shared how Project RISE empowered her to become self-sufficient, despite societal challenges. Another entrepreneur from Raipur block proudly mentioned leading a group of 250 women, all now thriving as business owners.
The event featured an exhibition showcasing over 15 types of millet-based products, including Pahadi Rotana biscuits made from organic finger millet. The Project RISE initiative, a CSR effort by IDBI Bank and implemented by the Entrepreneurship Development Institute of India (EDII), is making significant strides in rural and semi-urban areas of Dehradun, with current operations in Koti, Kalsi, Chakrata, Raipur, and Vikasnagar blocks.
During the programme, Dr Vijay Joshi awarded certificates and shields to the entrepreneurial women. He assured them IDBI’s support in providing the necessary financial resources to expand their businesses, highlighting the global demand for millet-based organic products. Dr Raman Gujral praised the women’s dedication and assured them continued support from the Entrepreneurship Development Institute of India, for further training and assistance.
Project RISE is also active in Kamrup, Assam, and Kashipur, Odisha, benefiting rural and semi-urban populations through training in innovative product creation, packaging, branding, and sustainable enterprise development.
