By OUR STAFF REPORTER
Dehradun, 21 Aug: Public Relations Council of India (PRCI), Dehradun Chapter, and Doon University today organised a lecture on ‘Current Trends in Public Relations’ to make the students of communication courses industry ready. Organised as part of the exchange programme of PRCI, the lecture was delivered by Pankaj Tiwari, National Member of PRCI, Dehradun Chapter. Also present was Dr Rajesh Kumar, Head of Department, School of Communication, Doon University, and Chairman of PRCI Dehradun Chapter, along with Nitin Kumar and Piyashi Himani, Faculty Members, besides students of the School of Communication. Some of the prominent members of PRCI Dehradun Chapter who attended included Vikash Kumar, Secretary, PRCI Dehradun, and Hem Prakash, Treasurer.
The lecture focused on evolution of Public Relations Practice in India, expectations from PR practitioners, current media landscape, various disciplines of PR and emerging strategic role of public relations practice in companies. The lecture elucidated various concepts of public relations practice through real life examples, case studies and nuances of different forms of media to enhance the understanding of participants.
Addressing the students, Pankaj Tiwari highlighted the tremendous potential for growth of Public Relations practice in India. He emphasised on the need for PR professionals to be more informed on their client industry in order to engage with media and clients effectively and develop themselves as communication consultants.
Addressing the participants, Dr Rajesh Kumar said, “At Doon University, we strive to innovate and introduce new things in our pedagogy to meet the growing demand of industry for specialised skills. We have partnered with PRCI Dehradun Chapter to deliver a series of lectures and workshops to update our students with the current developments, trends and practices in the PR industry. Our endeavour is to constantly redefine education and to make the students industry ready. It’s a tremendous value-added opportunity for the students in order to boost their career.”
Public Relations Council of India (PRCI) is a premier non-political and not-for-profit organisation of professionals in the fields of public relations, communication, advertising and many other allied services. PRCI has close to 32 Chapters pan-India. Recently, PRCI launched its global endeavour by initiating formation of its UAE Chapter and is working on setting up in Australia, the US and Europe.