By Our Staff Reporter
Dehradun, 14 Jul: The shooting of Couture and Pret Lifestyle Fashion Week, a televised fashion show to be aired on the MTV channel, is scheduled to commence in August. To share the details of the show, a press conference was organised, here, today. The Couture and Pret Lifestyle Fashion Week will be broadcasted on the MTV Channel and OTT platforms and will be live streamed on the Uplive app, wherein all the participants will go live during the shooting.
Director of the show, Vinayak Sharma of Dehradun, said, “Couture & Pret Lifestyle Fashion Week is a TV fashion show which will serve to provide a platform to the best designers and talented models from across the country and through which the entire nation will get to know their talent. Talented youth from across the country, including Dehradun and Uttarakhand, will get an opportunity to participate.”
According to the Director, Monika Khera of Haldwani, it will be a reality show as well as a fashion runway. This luxury lifestyle fashion week will have 3 episodes + 3 repeat episodes which will be aired on MTV, along with 18 episodes on the OTT platform. The co-producer Vineet Sharma said that Couture & Pret Lifestyle Fashion Week’s live streaming partner is the Uplive app, which will live stream the special moments during the shooting.
Producer Abhishek Khera of Haldwani said, “The show will provide a platform for aspiring models to showcase their talent and art on the ramp. This is a show where, for the first time, the entire nation will be able to see these talents together on a single screen. This event is going to give a new direction to the fashion industry.”
Abhishek added, “We have already visited most of the metropolitan cities for auditions, including New Delhi, Lucknow, Mumbai, Chandigarh, Pune, etc. Talents from across the country are being auditioned for the show, and we are looking forward to having talented participants from our state Uttarakhand. We are working to provide an opportunity by selecting the best designers and models.”
Dehradun’s Akanksha Gupta, the Project Head, said, “The show will be shot at Baris in Goa at the end of August.”