Garhwal Post Bureau
Ekta Nagar, (Gujarat), 31 Oct: A stall showcasing products under Uttarakhand’s flagship brand ‘House of Himalayas’ was set up at Ekta Nagar, Gujarat, on the occasion of Ekta Prakash Parv 2026, providing a national platform to highlight the state’s traditional products and women-led rural enterprises.
The event was part of the celebrations at Ekta Nagar, where Prime Minister Narendra Modi inaugurated Bharat Parv 2026 and later witnessed Ekta Prakash Parv on 30 October.
At the House of Himalayas stall, the Prime Minister was shown a range of products produced and manufactured by women farmers and rural producer groups of Uttarakhand. The display highlighted the diversity of the state’s local produce, traditional products and the entrepreneurial contribution of women in strengthening rural livelihoods.
The Uttarakhand Tourism Department presented the state’s participation at the event, showcasing the potential of Uttarakhand’s local products and community-based enterprises to visitors and dignitaries from across the country.
Representing Uttarakhand at the stall were Abhishek Rohila, Additional Secretary, Tourism Department, Uttarakhand, and Kailash Chandra Bhatt, Consultant, House of Himalayas.
The participation highlighted the role of ‘House of Himalayas’ in connecting women farmers and rural producer groups with wider markets, promoting indigenous products and creating livelihood opportunities through value addition and branding.
The initiative also reinforced Uttarakhand’s efforts to take its locally produced goods to national platforms and strengthen the visibility of products made by rural communities.
The Uttarakhand Tourism Department plays an important role in promoting the state’s diverse tourism potential, including its natural beauty, religious and cultural heritage, adventure tourism and local experiences. In this broader effort to showcase Uttarakhand, initiatives such as House of Himalayas, an umbrella brand under the Rural Development Department, complement tourism promotion by bringing the state’s traditional products, local produce and women-led rural enterprises to wider platforms. Together, such efforts help highlight Uttarakhand’s rich cultural identity while creating greater visibility and market opportunities for local producers and rural communities.
The Prime Minister appreciated the initiative of bringing Uttarakhand’s indigenous products to a wider platform and encouraged continued efforts to strengthen women-led enterprises and promote local products in national and international markets.
