By OUR STAFF REPORTER
Dehradun, 18 Oct: A master talk on the subject of Modern Managers and Media Trends was organised in the auditorium of Quantum University. Sanjay Abhigyan, Chief Editor, Amar Ujala, Uttarakhand edition, was present as the Chief Guest and Speaker. Also present were Vice-Chancellor of Quantum University, Prof Vivek Kumar and Dr. Lokendra Tyagi, Director of Quantum School of Business. The programme began with lighting of the ceremonial lamp.
Inaugurating the programme, Vice Chancellor Prof Kumar explained the purpose and vision of the university as well as the relevance of the theme of Modern Managers and Media Trends in the present era. At the same time, Dr Lokendra Tyagi, in his address, told the students present about the keynote speaker.
Chief Guest Sanjay Abhigyan first introduced the students to the role and responsibilities of a Manager in the Global Media Order, and Role of Media and Digital Media Convergence. He said that while the United Nations promoted a World Order, most media was being controlled by corporate institutions. He discussed the challenges being faced by digital media and ways of dealing with them, especially for the print media.
He advised the students to learn the tricks of media management, as well as how to run the institutions smoothly. The students satisfied their curiosity by asking Abhigyan various questions. The programme was concluded by the Dean of Quantum School of Business and Management, Dr Lokendra Tyagi, on behalf of the Chancellor Ajay Goel. Also present were Rohan Tyagi, Coordinator of Quantum School of Media and Design, the spokespersons, and Dr Lahiri Singh Chauhan, Head of Department of Quantum School of Business.