Garhwal Post Bureau
Dehradun, 13 Aug: Anandam has announced the expansion of its sweets range beyond its own outlets, making selected Anandam sweets available at retail stores across Dehradun as well as on Blinkit.
The announcement was made during a press conference held in Dehradun on Wednesday. The initiative is aimed at making Anandam’s sweets more easily accessible to customers, allowing them to pick up their favourites from nearby retail stores or order them conveniently online.
Speaking on the occasion, Sumit Khandelwal, Managing Director of Anandam, said that while customer buying habits are changing, the expectation from a trusted mithai brand remains the same — consistent taste, quality and freshness.
With its entry into wider retail distribution and quick commerce, Anandam plans to reach more households across the city while continuing to strengthen its traditional sweets business.
The company also indicated that this is the beginning of a larger expansion plan, with more products and markets expected to be added gradually.
Anand Swaroop Gupta and Vertica Khandelwal were also present at the interaction.
